My advice is developed during different phases:
Strategy
Identification of the categories that need to be addressed by creating (or implementing) a dedicated and updated database.
Contents
Creation of contents appropriate to get the message across according to the approved strategy. Organization of the contents (images, texts, PDF of the achieved projects) in a digital archive that can be the starting point for a structured system, accessible via the internet.
Planning
Identification of publications dedicated to the most prestigious magazines in the sector.
Events
Characterization of the presence at industry events based on the specific needs of the company.
Organization of meetings and/or press conferences between management and the public.