My advice is developed during different phases:
Identification of the categories that need to be addressed by creating (or implementing) a dedicated and updated database;
Creation of contents appropriate to get the message across according to the approved strategy. Organization of the contents (images, texts, PDF of the achieved projects) in a digital archive that can be the starting point for a structured system, accessible via the internet.
Identification of publications dedicated to the most prestigious magazines in the sector.
Characterization of the presence at industry events based on the specific needs of the company.
Organization of meetings and/or press conferences between management and the public.